Jo began her career in the South West of Western Australia, collaborating with local fashion retailers and emerging models to craft compelling visual narratives. With a background in Fashion Design, her deep understanding of style and aesthetics seamlessly translated into photography, propelling her into the fashion industry. Her dedication and artistic vision earned her accreditation as a runway photographer, leading to opportunities at prestigious events like the Melbourne, Perth, Bali, and South West Fashion Festivals.

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In 2017, Jo expanded her creative reach by founding Co.lab, a Modelling, Etiquette, and Life Skills Academy designed to empower aspiring models and teenagers. With a curriculum focused on poise, presentation, and industry insights, Co.lab grew rapidly, offering classes in five towns across the South West. Now based in Perth, Jo continues to refine her craft, specialising in natural-light portraiture that captures raw emotion and authenticity. Her editorial photography is celebrated for its striking yet intimate portrayal of her subjects, reflecting both technical expertise and a profound ability to connect.